Led the creative direction for South African Tourism, producing impactful digital ads, social campaigns, and influencer tours that enhanced brand visibility and engagement in …
Directed creative strategy for Columbia Metropolitan Airport, blending traditional and social content to boost regional awareness and traveler engagement.
Developed vibrant social and traditional content for Discover Atlanta, driving engagement through dynamic campaigns that showcased the city's bold and diverse offerings.
Orchestrated a comprehensive social media campaign for Coastal Mississippi, encouraging safe travel during COVID-19 and promoting the destination's remote work opportunities.
Conducted a thorough competitive and brand audit for BCG U, identifying key opportunities and crafting strategic branding initiatives to strengthen market position.
Delivered under tight deadlines, managing a complex brand activation for BCG’s Global Marketing team, resulting in successful project execution and client satisfaction.
Led multiple initiatives for Brink’s, including photoshoots, app design, website redesign, and the creation of brand guidelines, significantly enhancing the company's visual identity.